DESIGNER SPREAD
For this student project, I was given the task of creating two spread designs with the purpose of informing the reader about the Swiss typographer Josef Muller Brockmann. The idea behind this project was to learn more about the elements that go in a spread, while capturing the style and aesthetics of the designer. Brockmann is undoubtedly one of the most well known Swiss designers of the 1950s, basing his designs on strict mathematical ratios that allowed him to play with form and structure. To him, the grid represented clarity and orderliness which made it easier for the reader to read and retain the information. He advocated designs that were minimal and straightforward which led other designers of the time to imitate his techniques. This being said, I set out to mimic his approach by using big, bold type and simple layouts with elegant negative space.
PROCESS
My process started with thumbnail sketches of the two spreads. Using negative space and a simple typographical hierarchy, I embraced Brockmann’s form follows function motto by allowing space to create flow and rhythm to represent his musical background. I also aimed to create layouts that were straight-forward and simple using only type to determine hierarchy.
